Results
12 Years Of Setting The Foundations
We value long-term, sustainable results, true partnership, depth over vanity metrics or more for its own sake. Everything we do is meant to educate and serve our clients and their clients through the sacredness of an ongoing, consistent practice toward lasting transformation.
Every strategy behind The Float Practice OS was built working side by side with real float center owners. These are their stories.
The Track Record
Built on Results, Not Theory
0+
Years working exclusively with float centers
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Float centers served across 7 countries
100%
Launch success rate — 100 to 261 members every time
5–14X
ROAS range across all clients running their own ads
0+
Personal floats — Bryce is a floater first
0
Owners announced first-ever vacations on a single call
“I’m having the best time of my life right now.”Paul — Brainwaves Float Studio
“There is no way possible that I could even come close to what Bryce was able to pull off.”Sean — The Float Loft
“Words that come to mind: genuine, authentic, real, honest, no ego.”Melissa — Marigold Wellness Collective
Hear It From Them
Their Words. Their Stories.
The Best Of — Client Stories
Compilation
“I’m having the best time of my life right now. I’ve got the place fully staffed, I’m going on vacation, finally taking a break — all the goals are being met.”Paul Mularski — Brainwaves Float Studio & Wellness Center
Why Work With Us?
Compilation
“Once we started, everything absolutely picked up. Going into 2025 virtually debt free. Best break ever.”Melissa Farnsworth — Marigold Wellness Collective
The pattern breaks when the foundation gets built. Every story here started the same way yours did.
The Shift
From Surviving To Leading
Before
Doing everything alone. Can’t take a day off, let alone a vacation.
After
Fully staffed and stepping back. Taking first-ever vacations.
Before
Never taking a break. Working through every holiday and weekend. Burnout cycle.
After
Three owners took their first-ever vacations. On the same call.
Before
Paying agencies who don’t understand floating. Money gone, nothing changed.
After
Running their own ads at 5–14X return. Fired the agency and outperformed them.
Before
Doubting their own judgment. Second-guessing every decision.
After
Trusting themselves again. Self-trust from a 5 to a 7. Going all in.
Find Your Story
Every Owner Started Somewhere
Each of these stories began with a belief that something needed to change. Click the one that sounds like you.
“I inherited a mess”
From Failed Acquisition to Four Locations
How Sean took over a closed float center with stacked credits and an angry customer base — and built it into a 4-location operation.
202 members in 90 days
1 → 4 locations
$120K combined December
Under half the ad budget
Read the full story →
“I can’t afford this”
The Original Case Study
Ryan said no. Searched for 3 months. Found no one else. Came back and built one of the most successful float centers in the world.
200+ founding members
83–84% membership revenue
~10 year partnership
214% holiday sales increase
Read the full story →
“The model is broken”
From Down $100K to Best Month Ever
Jessie rebuilt a struggling franchise through COVID, eliminated Groupon, restructured pricing psychology, and became the most sophisticated operator in the Urban Float network.
$676K revenue
568 members
$103K best month
Float Conference speaker
Read the full story →
“Summer is always slow”
Breaking the Summer Myth
How Lee-ann ran a 30-day float challenge, turned July into the best float month in business history, and proved the summer lull is a myth.
106 floats in one month
8× ROAS
27 new clients
20 intro packs sold overnight
Read the full story →
“It won’t work in my market”
Three Countries. Three Record-Breaking Holidays.
How three small float centers in Belfast, Glasgow, and rural Ireland went from struggling to capacity with the same strategy.
446% higher December sales
3 → 50+ members on one tank
6.7× ROAS running independently
3 expansions planned
Read the full story →
“I’m ready to go all in”
Construction to Calm
How Paul shut down his 16-year construction business, ran his own ads at 10× ROAS, and gained more members in 6 weeks than all of last year.
10× ROAS
More members in 6 weeks than all of last year
$600/mo memberships sold day one
Fully staffed
Read the full story →
“I’m burned out”
From Burnout to Breakthrough
How a solo float center owner grew revenue 50%, hired her first employee, and took her first vacation in five years.
~50% revenue growth
$16.7K best month
First employee hired
First vacation in 5 years
Read the full story →
“I can’t sell floats here”
Raw. Unfiltered. Real. 10X.
Carla thought her market wouldn’t buy floating. She filmed one selfie video in 3 takes. It hit 10× ROAS and changed everything.
42% revenue growth
74% more float sessions
10× ROAS on selfie video
Massage load: 15 → 5/week
Read the full story →
“I don’t know what’s broken”
Every Move She Was Afraid to Make
How Melissa doubled her membership, discovered an $18K cash leak she couldn’t see, and went into 2025 virtually debt free.
2× membership growth
8× ROAS
$18K leak discovered
First holiday break ever
Read the full story →
“I inherited someone else’s business”
From Acquisition to Ownership
Julie acquired a float center with no experience, inherited someone else’s broken model, and rebuilt it twice until it was truly hers.
73% December revenue increase
6–7X ROAS
Memberships doubled
Practitioner model rebuilt
Read the full story →
“I’m opening a new center”
Number One in London
Tom had no website, no marketing, and no email list five months before opening. Float Hub hit 261 members and #1 on TripAdvisor.
261 members
#1 of 800+ on TripAdvisor
£10,440 MRR
First international launch
Read the full story →
“Where it all started”
The Origin Story
How a freelance artist walked into the world’s largest float center, built the campaign that put floating on the map, and launched an industry career.
2 → 6 locations
25,820 website visits in one campaign
2,037 contest entries
The beginning of everything
Read the full story →
“Never think that I don’t fully understand that these numbers are all because of YOU! You are truly good at what you do.”Sean Richey — The Float Loft, after the Holiday 2024 results
Your Story Starts The Same Way
Theirs Did
Talk to Lilly. She’ll show you what becomes possible when the foundation gets built.
Ask Lilly