A Letter to Float Center Owners & Those Who Float Deeply
Formerly
When was the last time you felt completely held?
Not managed. Not fixed. Not pushed to be more productive or more profitable.
Just… held.
That is the essence of floating.
You know this, but somewhere along the way you lost track or forgot it.
There’s a special kind of person who finds their way to floating—and stays. Not the wellness tourists looking for the next trend or Groupon deal-chasers wanting to check it off their bucket list, but the people who recognize something deeper.
That floating isn’t an escape.
It’s a return. A practice. A way of coming home to yourself.
And if you’re reading this, I’m guessing you’re one of those people.
Maybe you’re exhausted from trying to figure this out alone. You’ve read the books, taken the courses, maybe even hired consultants who didn’t quite get it. Some of it helped. Most of it felt… off. Like it was built for a different kind of business. A different kind of person. Like it was copy-pasted from some Instagram guru $10k/month magic money system.
The to-do list feels never-ending and every day it feels like you get further away from the reason you started it in the beginning. The calm, safe space that allowed you to reconnect with yourself, heal and transform.
You keep thinking: “There has to be someone who understands what I’m actually trying to build here.”
You’re right.
I’m Bryce…
…and I’ve spent the last decade working exclusively with float centers and people whose lives have been transformed by floating. Not as a marketing consultant who dabbles in wellness as a “profitable niche”. Not as a business coach applying generic frameworks.
As someone who has logged over 500 hours in the tank. Someone who has been there from the beginning when you had to go to a stranger’s basement to try your first float. Someone whose own healing and transformation began in salt water after nearly drowning as a child.
I help float center owners build profitable businesses. My clients see significant revenue growth—42%, 73%, sometimes more.
But here’s what makes this different: those results come from becoming a different kind of leader. Not from tactics. Not from formulas. From transformation.
If you’re looking for someone to just hand you a marketing playbook with guaranteed numbers, this isn’t it.
What I do is help people become the kind of leader—the kind of human—their business (or their practice) needs them to be. And that’s not something you can accomplish with better Facebook ads.
Still here? Then let’s keep going.
Let me tell you how I got here.
• • •
When I was young, I nearly drowned. That experience lived in my body for years—a tightness I couldn’t quite explain, an edge of panic that would surface without warning.
My first float broke something open. The water that had once terrified me became the place I could finally let go.
I’ve floated over 500 hours now. I have maintained a consistent practice for over a decade. Not because I “should,” but because it’s how I stay clear. How I process. How I return to myself when everything else gets loud.
→ It’s helped me earn over $1M in my businesses, while freeing up my time for art
→ It allowed my body, mind and spirit to feel safe again after deep traumas
→ It was a critical space to bring me back to myself after a perfect storm hit when the world shut down in 2020, coinciding with a spiritual awakening that sent me into psychosis and a suicide attempt
For the past decade, I’ve dedicated my life to this work—helping float centers open, grow, and thrive. Not by applying cookie-cutter business strategies or following the latest trends, but by understanding that a thriving float center is built by a grounded leader.
By living in the work and the transformation myself.
I’ve worked with centers across the world. I’ve seen what works and what doesn’t. I’ve watched owners burn out trying to do everything. I’ve seen brilliant people second-guess themselves into paralysis. I’ve seen profitable businesses built by people who finally learned to trust themselves.
And here’s what I know for certain:
The business results follow when the inner work happens first.
→ When you become clear, your marketing becomes clear (and easy).
→ When you trust yourself, your pricing feels right.
→ When you’re grounded, your team follows your lead.
→ When you stop forcing, things start flowing.
That’s not spiritual bypassing. That’s not avoiding the real work. That’s understanding that you are the foundation.
And most business coaches miss this completely.
Here’s what actually happens when we work together.
• • •
Most people come to me saying they need help with marketing. Or operations. Or sales. Or staff.
And yes, we work on all of that. We fix revenue leaks. We build retention systems. We restructure pricing. We create sustainable growth strategies.
But the real work—the work that makes everything else possible—is helping you become the kind of leader your business needs.
Someone who:
→ Doesn’t spiral at every slow month
→ Makes decisions without agonizing for weeks
→ Sets boundaries without guilt
→ Trusts their instincts
→ Leads their team with calm confidence
→ Builds a business that supports their life instead of consuming it
This isn’t theory. Here’s what my clients have experienced:
✶ One owner increased revenue by 73% in December while running paid ads the first time herself —and took their first real vacation in years.
✶ Another went from 387 floats in a full year to 106 floats in a single month (and it was July!) —while completing 30 consecutive days of floating for themselves.
✶ One navigated losing out on their second location for a big expansion already in progress and created $6,000 in positive cashflow for the first time in two years.
✶ Many have launched their centers with 100-200+ members before opening day using a strategy I’ve refined over a decade—and felt calm instead of panicked through the entire process.
But here’s what they all say matters most:
“I’m not hoping anymore. I have clarity. I know what to do next.”
“I’ve gotten unstuck. I’ve reignited my enthusiasm. I have confidence in the future.”
“I’m no longer drowning in my own business.”
The profit is real. The freedom is real. And it comes from doing the work most never touch.
There are two ways I work with people.
• • •
→ #1 = For Float Center Owners
You opened your center because floating transformed you. You wanted to share that gift.
But somewhere along the way, the business started drowning you instead.
The finances stress you out. The marketing feels overwhelming. You’re avoiding sales. Your staff doesn’t quite get it. You’re working too many hours. You’re second-guessing your decisions. And some days, you wonder if this was a mistake.
It wasn’t.
What needs to shift is not your vision—it’s your foundation.
When we work together, we’ll build the business from the inside out:
→ Your leadership first (so you trust yourself to make the right calls)
→ Your systems second (so the business runs without consuming you)
→ Your growth third (so it’s sustainable, not just a spike)
You’ll learn how to price with confidence, sell without pressure, retain customers naturally, delegate effectively, and create the kind of business that lets you actually live.
Most importantly: you’ll stop feeling alone in this.
→ #2 = For Float Practitioners
Maybe you’re not a float center owner. Maybe you’re a creative, an entrepreneur, a healer, or someone who has simply discovered that floating is non-negotiable for your wellbeing.
You know this isn’t a spa treatment. This is a practice—one that deserves the same commitment as meditation, therapy, or any other tool for transformation.
But practices are hard to maintain alone.
You need accountability. You need guidance for the deeper experiences that come with regular floating. You need someone who can help you integrate what surfaces in the tank back into your daily life.
That’s what this is.
Not a course. Not a program. Real, deep mentorship from someone who has 500+ hours in the tank and has guided hundreds of people through this practice.
We’ll build a sustainable floating rhythm that fits your life and is aligned with your goals. We’ll work through what comes up as you go deeper. We’ll use floating as a tool for decision-making, creativity, healing, and growth.
And you’ll have a community of people who take this as seriously as you do.
Why I’m selective and choose to work with less people.
• • •
I could take on more clients. I could scale this. I could build a bigger business.
But that’s not what this is about.
I’m not optimizing for the most revenue or the most clients. I’m optimizing for depth. For real transformation. For relationships that matter. For more time and space to make my art where I create healing spaces of a different type.
I’m also an artist and have built my business to serve that mission as well.
That’s why I only work with people who are truly ready. People who understand this isn’t a quick fix. People who are willing to do the inner work alongside the outer work. People who value alignment as much as profit.
If we work together, I’m all in. That means weekly calls, direct access between sessions, honest feedback, and a genuine partnership in your success.
But it also means I need to be honest when something isn’t a fit.
Because you need to be all in too or else you won’t see transformational results.
This might not be for you (and that’s okay).
• • •
I’m not for everyone. And I’ve learned to be okay with that.
This is probably not a fit if:
ｘ→ You’re looking for someone to fix your business while you stay hands-off
ｘ→ You want guaranteed results without doing the deeper work
ｘ→ You’re in pure survival mode and can’t step back to think strategically
ｘ→ You see floating as just a service, not a practice
ｘ→ You’re not willing to question your own patterns and beliefs
ｘ→ You expect instant transformation and aren’t patient with the process
This might be exactly right if:
→ You’re committed to building something sustainable, not just chasing quick wins
→ You value depth and mentorship over surface tactics
→ You’re ready to do inner work alongside business strategy
→ You want a partner who genuinely understands this industry and this practice
→ You’re tired of coaches, marketers and agencies who don’t “get it”
→ You’re willing to invest in yourself, take leaps of faith and trust the process
What happens next.
If this letter resonates—if something in you is saying “yes, this”—then let’s have a conversation.
Not a sales pitch. Not a strategy session. Just an honest conversation about where you’re at, what you need, and whether we’re aligned.
I’ll ask you questions. You’ll ask me questions. We’ll both get a sense of whether this feels right.
If it does, we’ll move forward. If it doesn’t, I’ll tell you honestly and point you toward what might serve you better.
Either way, you’ll have more clarity than you did before.
APPLY NOW
• • •
A few things people usually ask:
"Can't I just figure this out myself?"
Of course you can. But at what cost?
Most float center owners waste years and tens of thousands of dollars on trial and error. They hire the wrong people, run ineffective marketing, second-guess their pricing, and burn themselves (and their teams) out in the process.
You can learn all of this the hard way. Or you can learn from someone who already has.
"What if I don't have time for this?"
Here’s what actually happens: you gain time.
When you stop spinning on things that don’t matter, when you have clarity about what to focus on, when you build systems that work—you get your life back.
My clients typically work less while growing their revenue. That’s not magic. That’s what happens when you’re finally focused on the right things.
"How much does this cost?"
I don’t list pricing publicly because everyone’s situation is different, and this isn’t a product—it’s a partnership.
What I will say: this is an investment. Most float center owners recoup their investment within a few months through better retention, pricing, and systems.
But the real question isn’t about money (if the price is the main deciding factor for you, it’s probably not a good fit). It’s about whether you’re ready to invest in yourself and your vision.
"What makes you different from other coaches?"
Most coaches promise guaranteed results because they need to attract as many clients as possible. To deliver those guarantees, they use aggressive, short-term tactics—deep discounting, pressure sales, generic marketing that doesn’t match your values.
I don’t make those promises. I don’t use those tactics.
What I offer is real, sustainable guidance from someone who has lived this. Someone who has 500+ hours in the tank. Someone who has spent a decade helping float centers thrive. Someone who understands the business and the transformation.
There’s no one else in the world who brings this combination of depth and experience. I am one of one.
If you want a formula, I’m not your person. If you want a partner who genuinely gets it and cares deeply about you and your business (or practice), apply now and let’s talk.
• • •
